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Human Capital
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Baba Brinkman
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1
I been on my grind, building up my company
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Rap guide on the rise, somethin' to see
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Just like every business, it started with a vision
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But winnin' the competition wasn't just a solo mission
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No, I had schemes and revenue streams
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But to achieve great things you need a dream team
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So, I recruited England's sickest producer
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Mr. Simmonds with the illest skills on a computer
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We made some rap guides, reduced the nonsense
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In the content, it was just proof of concept
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Pretty soon we had a long back-catalogue
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With the orders comin' in, just a mad backlog
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Time to get some fresh blood, tap the talent pool
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A bunch of young rappin' brainiacs with attitude
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A business has to feel like a family group
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It's only worth as much as its human capital
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Human capital, it's tough to quantify
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But without it your business will not survive
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Human capital, it's tough to quantify
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You gotta offer people more than just a nine to five
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How did I get to be the master of this industry?
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Mr. Infomatic? Happiness delivery
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You gotta spread love, the top is a lonely place
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Peace to Zappos CEO Tony Hsieh
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Forget the old way, where the realm of business
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Was synonymous with the realm of narrow self-interest
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We need to reach consensus, breach defenses
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And seek the best of each employees' unique perspective
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That's a corporate policy that's worth acknowledging
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It's something we've been polishing since before the Holocene
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Humans are social primates with tribal roots
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We thrive in groups to survive and reproduce
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Which means gossip and reputation maintain
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The invisible fabric of status in the blame game
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And the praise game, two sides of the same thing
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Just ask Bernie Madoff if he wants a name change
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It's human capital, it's tough to quantify
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But without it your business will not survive
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Human capital, it's tough to quantify
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You gotta offer people more than just a nine to five
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Whatever industry you're in, whatever occupation
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You need to learn about the science of cooperation
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Don't let the insights of evolution evade you
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Especially human behavior, including consumer behavior
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Reciprocal exchanges are the most typical arrangements
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But individual differences change things
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The division of labor needs to be delegated
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Internally, within firms, not in the yellow pages
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Interns get promoted when they begin to earn
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And then recruit their own interns, in turn
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While the free market chooses between firms
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Usually, some banks get bankruptcy insurance
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That's crazy, that's when the state needs to regulate hard
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That is, unless you want grenades in K-Mart
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Fair play starts with the question: who's interested?
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Citizens, families, employees, businesses
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That's human capital, it's tough to quantify
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But without it your business will not survive
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Human capital, it's tough to quantify
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You gotta offer people more than just a nine to five
Data Science – Baba Brinkman Music Video
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